Vero Moda Marketing mix Essay - 887 Words

VERO MODA Shreya Ghosh Fashion Communication Fashion Marketing and Retailing VERO MODA was one of the first brands to launch within the Bestseller family. Today VERO MODA is one of the largest brands in the company. The vision of the brand was to fulfill a need for good quality, on-trend clothing at affordable prices. VERO MODA is the brand of choice for the fashion-conscious, independent young woman who wants to dress well and pay less. Today, VERO MODA has more than 1,000 stores in Europe, 1,600 stores in China, and experience rapid growth in both India and Canada. VERO MODA is represented in almost 45 countries. Vero moda has two in-house labels that specialize in a certain type of apparel that is- Y.A.S- The core†¦show more content†¦The accessories are again quite feminine and complement their apparel range. Scarfs use a lot of trendy prints. The wallets and shoes use a lot of leather and sequins- Keeping the target audience in mind this is very apt as a young fashionable working women need both to go with their professional and social life. PRICE Vero moda has placed itself has a affordable fashion brand for young independent women. The price ranges from Rs 400 to Rs 6000. Since the brand is providing good quality and follows current fashion trends , their customers don’t mind paying that extra bit. Vero Moda has a very niche and sophisticated feel to it which is also reflected through it clothes. But it’s pricing strategy is such that it should target the young independent women who are willing to look good but at affordable prices. Women today are smart and aware and look for the best deals. Thus Vero moda is giving them high quality fashion at an affordable price and service. The strategy is that the price should come as a pleasant surprise to its customers. The competitor brands are Zara, Mango, Chemistry. Zara and Chemistry are similarly priced whereas Mango is priced at a higher level. PLACE The brand targets the fashion conscious independent women and the upper middle class and high class. By Place it means the distribution channel a company follows. Maximum distribution of its products is direct.Show MoreRelatedBrand and Bestseller3441 Words   |  14 Pages [edit]Brands The company has a number of big name and different brands under which it sells its clothing. The brands are listed below, and are sold both in the companys own stores and in independent retailers. [edit]Womens clothing Vero Moda - The companys basic brand of womens clothing. In 2007, the company hired the supermodel Gisele Bà ¼ndchen to promote the brand in 2007-08.[2] Pieces - Accessories. ONLY - Jeans / denim. Mamalicious - Maternity wear. VILA - For younger

Managers Emotional Intelligence Effect On Followers...

Manager’s Emotional Intelligence Effect on Follower’s Performance Job Satisfaction. Research has shown that leaders who have high levels of emotional intelligence are able to increase the job satisfaction of their workers leading to increase performance. In a study done by Sy, Tram, and O’Hara (2006) of 187 restaurant workers, in which 62 were managers, they investigated the relationship between employees’ emotional intelligence, their manager’s emotional intelligence, employees’ job satisfaction, and performance. They discovered that a managers’ emotional intelligence created more job satisfaction for employees with low emotional intelligence than with employees with high levels of emotional intelligence. Furthermore employees with high emotional intelligence performed their jobs better (Sy, Tram, and O’Hara 2006). Similarly, in a study by Chi-Sum and Wong (2002), of 120 MBA students and government administrators they discovered that emotional intelligence has a positive correlation ith job satisfaction re gardless of the nature of the job. Communication. In research article by Venus, Stam, and Knippenberg (2013), the researchers argued that leaders can express certain emotions which can inspire followers with a regulatory focus. They stated that many leader do not use emotions to persuade followers to be more receptive to goals and that this could increase followers’ performance. Regulatory focus means that when the leader expresses their goals to their followers, theShow MoreRelatedThe Leadership Of Carol Baines1482 Words   |  6 Pagescontinued growth of the business. Finally, it questions whether situational factors had an influence in Carol’s success and whether Carol could succeed as a leader in other business context. 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Mjkknhjk Free Essays

string(28) " to be the standard rhythm\." Running Head: THE RHETORICAL ANALYSIS IN â€Å"NO WOMAN NO CRY† The Rhetorical Analysis of â€Å"No Woman No Cry† by Bob Marley and the Wailers Karen Start Dr. Felicia Dziadek Composition 1301 October 1, 2011 Abstract In this paper, the rhetorical analysis of the lyrics to â€Å"No Woman No Cry†, made famous by Bob Marley and the Wailers, has been analyzed to reveal the rhetoric mean. Historical events in the Jamaican government’s actions influenced the singer to protect, in a peaceful manner, the people and culture of his country, Jamaica. We will write a custom essay sample on Mjkknhjk or any similar topic only for you Order Now Repetition of phrases, sentence structure, tones and values of the song are used by the artist to help â€Å"move† the people then and still today. The Rhetorical Analysis of â€Å"No Woman No Cry† by Bob Marley and the Wailers Try not start the opening sentence with a quote. â€Å"1979, Boston, MA, live at Amandla Festival-Harvard Stadium, Bob Marley and the Wailers performed the song ‘No Woman No Cry’ mid day because promoters feared a riot [would spark in the streets. † (moga1985’s Channel, 2006) One of the great songs ever written, â€Å"[n]umber 37 on Rolling Stone’s 500 Greatest Song of All Time† (Wailers, B. M. , 2011. ), made a huge impact on society when the famous musician Bob Marley helped to bring peace into his country. But what is it that attracts and persuades people to react after listening to words of a performer? The music,take out the the lyrics, tones, beat, or is it the rhetorical statement within the song? After completing the recent research of â€Å"No Woman No Cry†, the proposed purpose of this melody is said to preach the word for a better government, and is dedicated to Bob Marley’s mother, Ciddy, for the love and support she provided through the hard times in Trenchtown, Jamaica. The people of Jamaican took the rhetorical meaning of the song into action. Rebellions and riots were feared to hit the streets to fight for peace and love the natives deserved in Jamaica. Bob Marley’s face and name revolves around the drastic change of Jamaica. Taking the hetorical meaning of this simple song is strong enough to be used as a weapon to protect rights; to have a better life. To help further understanding of Bob Marley’s words, the information collected has been constructed, analyzed, and developed into a thought of the rhetorical analysis, (and the reasoning for the words carefully chosen for the song â€Å"No Woman No Cry†) take this out. Bob Marley car efully chose his words for the song â€Å"No Woman No Cry† to show the desperate need for peace and to love to his nation by using repetitions, a variety of tones and beats, and peaceful rebellion. The rhetorical analysis of Bob’s songs helped to motivate the people into an understanding of the need for peace. In everyday life we experience rhetorical situations, such as advertisements or just simply trying to get someone to raise the thermostat without asking but initially presenting the issue. In most rhetorical situations, people continue to retain the music or rhythm without noticing the rhetoric in songs, poems, and articles. Such an example is the famous repetative song â€Å"No Woman No Cry† by Bob Marley and the Wailers. It is believed the song was intentionally written for Bob Marley’s mother, Ciddy, or for the sake of his country and religion. Reason for such rhetorical words was because of the independence of Jamaica. Marley was being â€Å"[e]xposed to the staunch realities of abject poverty, low pay, malnutrition and disease and a lack of political rights by the poor, houses which were anything from cardboard boxes to beaten out oil drums nailed together, roadblocks, migration, [and] food shortage. † (rasta man vibrations, 2011. Life became hard for the Jamaicans therefore the song’s rhetorical message relates to the politics at the time being and influenced millions world-wide for peace. The phrase â€Å"[i]n the government yard in Trenchtown, Oba, ob-serving the hypocrites† (Ford, Vincent, 1976) refers to the lack of help and support for the people suffering. Marley’s rebellion wasn’t just to preach how bad the government is or to persuade the public t o revolt; in fact his voice rang another bell. To teach the world to love and take care of one another is the message in between the lines of the lyrics. His famous quote â€Å"No Woman No Cry† has imprinted the Jamaican government with a rhetorical situation of hard times in life, and the tone peace and love sets a good state of mind in the people’s hearts; in which helped the movement of Jamaican independence. The message from the lyrics means more than just singing to be heard, it’s about having a better life, and to show that â€Å"No Woman [should] No[t] Cry† (Ford, Vincent. ) because the future will be better. To get to the rhetorical message, you must first discover the features of the song â€Å"No Woman No Cry† for a better understanding of how and why the lyrics and beats influence the message. The construction of a song can show other characteristics about the artist’s appearances or beliefs. First recognized by the audience are the diction and the chronological order of ideas from the performer. Bob Marley’s chose of words are mainly informal diction. He speaks to his audience as if he personally knows them. Bob’s language is so passionate and his words relate to the audience on a deep personal level. A popular choice of writing is repetition of words or phrases also used in the â€Å"No Woman No Cry†. The lines â€Å"No Woman No Cry† and â€Å"Everything’s gonna be alright† (Ford, Vincent. are repeated and detain a deeper message verses just seeing the plain text. Sentence structure is also a helpful tool used by artist. The arrangement of ideas in a song is very important. In the Also, the performance of the song is very sophisticated. Because Marley’s words were so passionate, people literally took the rhetorical message into action. Most reggae music is a form of steady beat and ska combined and slowed. Usually the third or fourth string is accented and this tends to be the standard rhythm. You read "Mjkknhjk" in category "Papers" The rhythm, beats, repetition of words, and the order of Bob Marley’s ideas all contribute to the rhetorical message of the song. Content and form are presented in the song and correspond to one another. The main purpose received from â€Å"No Woman No Cry† was the simple fact to not worry or stress and that the individual will be reassured â€Å"everything will be alright†. The author of the song appeals to the reason of hardship in Trechtown, Jamaica. Such reason of this is the change of Jamaica’s government control. Independence was won shortly before the burst of reggae music. People began to view life differently and shift to a new prospective. Not only does Bob Marley make music but he also changes many individual minds on a variety of subjects. When individuals listen to the words presented in a song, they form an image or story of what the performer is introducing. For the song â€Å"No Woman No Cry†, the audience infers it is about a woman and the performer is trying to reassure her that there is no reason to cry. But in reality, the sweet words are directed into two ways. One line in the lyrics â€Å"Then we would cook cornmeal porridge† (Ford, Vincent. ) is eferring to the dinners Marley would enjoy with his mother. â€Å"Although porridge for dinner was an indication of the family’s economic need it was also conversely an indication of strength and love through Bob’s satisfaction with having such a meal. † (rasta man vibrations, 2011. ) This line is so sincere about the memories he shared with his mother growing u p poor without food. After analyzing the song, a different perspective is formed. Majority of the audience assume the rhetorical message is directed to the relationship between Marley and his family and also to preach for a better system of government for Jamaica. Emotionally the audience feels a sense of hurt, hope, and calming peace from the performer. To contribute to this sense, form of the lyrics helps to portray such emotions. The structure of communication is sculpted into public communication; â€Å"In other words, it is the intention of the communicator that what is communicated might be received/apprehended by anyone. † (Faulkner, Andrew, 2009. ) The performer, Bob Marley, uses such communication in hopes the audience will receive the information of the public to understand and continue to fight for the hope of having a free and peaceful country. This usage of form and content helps the artist reach out to the public. Marley’s approach to the public and the techniques he had chosen were very useful to get his rhetorical message in his song clear to the point. Performers write and sing for various reasons and another key element to a performer’s writing is his audience. When listening to a song, a thought of whom the lyrics are directed to is proposed. ‘Who could the writer possibly be directing his attention to? ’ is question often brought to mind. In the perspective of Marley, his intentions were to his people; the natives suffering in Jamaica. Then we would cook corn meal porridge, Of which I’ll share with you† this line considers the meals Bob Marley would eat with his mother. At the time in Jamaica, the public was so poor they couldn’t afford to have a diversity of food. The message within these lines is directed to his mother. Like many of the Jamaicans, Marley had experienc ed hardship therefore we can only assume his audiences are the people of Jamaica. â€Å"In its literal sense the song can be interpreted as an ode to Marley’s mother and the hardships they both faced in Trench Town†. (Rasta man vibration, 2011). The performer used much of his personal experiences show that he too feels the same as the rest of the public. In sense that the public wanted a better life; to have food, free of diseases, and a home to live in. We as the modern day listeners, interpret the song into manners in which we can understand. It is believed the information Marley has given to his audiences is exposed for the spread of the good word; peace. Historical events influence the people experiencing the change of life, hardship, pain, and the need of support from those who want to ‘rule’. The wide range of audiences Bob Marley has obtain have continued to spread the peace, love, and happiness in hope that one day the people of the world will not have to â€Å"she’d no tears. † (Ford, Vincent, 1974. ) Out of such powerful performances and significantly constructed communication culture and values can be produced. Marley had ‘moved the people’ into a cultural development people today continue to practice his motivations. Individuals practice the art of marijuana, love, peace movements, and creating reggae music. Marley’s face can be seen from posters to T-shirts and his words are used as greetings or goodbyes. Till this day, Marley’s name is best known for his perspective on life, the fight for his people, to keeping his religion, and a better government in his country. Many audiences have been reached out by the words of Bob Marley and his music lives on today touching the hearts of many people. The only clear cut rhetorical message Bob Marley has given to the world is the uplifting phrase, â€Å"Peace, Love, and Happiness. † Rhetorical analysis can provide a deeper intellectual thought of an article, book, poem, or song. In this case, the song â€Å"No Woman No Cry† by Bob Marley and the Wailers was analyzed to receive the message within the lines. Love, hope, pain, and sorrow all contribute to the long lasting song Bob Marley has given us. The sentence structure, structure of communication, and features used help to contribute the reasoning of â€Å"No Woman No Cry†. The performances of the artist contribute to the passive moving lyrics as well. A performer will most likely present the rhythm and beats to help the sentence stucture of the lyrics. Looking through the fine print of casual writings reveals rhetorical analysis with a little research and historical fact support. References 1. Bob Marley’s song No Woman No Cry. n. d. ). rasta man vibration. Retrieved October 2, 2011, from http://www. rasta-man-vibration. com/no-woman-no-cry. html. 2. __video_username__, m. (2006, April 2). moga1985’s Channel – YouTube . YouTube – Broadcast Yourself. . Retrieved October 2, 2011, from http://www. youtube. com/user/moga1985. 3. BobMarley. com | The Official Site of Bob Marley . (2010, December 27). Bo bMarley. com | The Official Site of Bob Marley . Retrieved October 2, 2011, from http://www. bobmarley. com/. 4. Wailers, B. M. (2011, September 20). No Woman, No Cry – Wikipedia, the free encyclopedia. Wikipedia, the free encyclopedia. Retrieved October 2, 2011, from http://en. wikipedia. org/wiki/No_Woman. 5. â€Å"No Woman No Cry Lyrics – Bob Marley. † Lyrics, Song Lyrics – LyricsFreak. com. N. p. , n. d. Web. 2 Oct. 2011. ;http://www. lyricsfreak. com/b/bob. 6. Ford, Vincent. â€Å"No Woman No Cry† lyric credit. (1976) 7. Faulkner, Andrew. â€Å"The Structure of Communication  « Reflections and Insights on Transformation. † Reflections and Insights on Transformation. N. p. , 17 May 2009. Web. 2 Oct. 2011. ;http://sureshfernando. wordpress. com/2009/05/17/the-structure-of-communication/;. How to cite Mjkknhjk, Papers

Benefits of health promotion free essay sample

A Healthy lifestyle is promoted by being educated in prevention methods and strategies. How is health promotion define and what is its purpose? The nursing roles, responsibilities and implementation methods for health promotion will be addressed, finally, a comparison of the health promotion levels. Health promotion is defined as the process of enabling people to increase control over and to improve their health. (World health organization, n. d) Health promotion helps prevent diseases, premature death and disability. It is voluntary which result in positive behavior changes and an increase in knowledge. The purpose of health promotion is to influence the healthy behavior of humans while taking a look at the living conditions and the working environment. Acknowledging how it influences and is incorporated in to the health promotion model in all communities. Nursing roles are evolving in health promotion by including clinical nursing practices, consultations, follow-up treatment, patient education and illness prevention. Nursing assume community-based care using evidence-based practice. Understanding the nursing role will help the outcome in promoting health promotion resulting in an increase of patient knowledge, self-management and the quality of life. Furthermore, nurses are often in contact with family members, caregivers, and the community. They should assume the role as a healthcare promoter. The responsibilities include, being proactive, multi-disciplinary in nursing and to view themselves as movers for a change. Understanding includes adapting to trends, society changes and how this affects health promotion. Nurses have an advantage to develop a promotion strategy to increase change in healthy behavior. In addition, acquiring skills in emergency care, counseling, advocacy, public, family and community needs are helpful in the individual assessment of health promotion of each person. The implementation methods for health promotion that encompasses all areas of nursing are clarifying roles and responsibility, collecting information which should be done at a different level in the hospital and interpreting results from summarizing data from patient response to healthcare given and performance scores. Developing a quality improvement plan that is continuously monitor with re-analysis on a regular basis is highly recommended. Understanding the nature of health promotion is embracing the challenges and opportunity to healthcare professional to influence healthcare promotion. Doing so, let’s compare the three levels of health promotion: first level of health promotion is primary prevention which includes activities to help avoid a given healthcare problem. In the article â€Å"Effectiveness of a community based health promotion program targeting people with hypertension and high cholesterol†, it addressed patient knowledge and understanding hypertension and high cholesterol complications from their self-care behaviors, in which an effort to change was made. Having the knowledge about hypertension doesn’t always result in behavioral change but may result in a problem such as a lack of response, an increase in disability and a decrease in life expectancy. If the participants had self-efficacy and was able to manage chronic diseases, there would be an influence of self-care behavior which can be incorporated into the health promotion efforts. In this study primary prevention help improve the participants overall view and behavior towards hypertension and high cholesterol. The second level of health promotion which is identified and treat non symptomatic individuals who have already developed risk factors or pre-clinical diseases but the condition is present. In the article â€Å"Health coaching to improve Hypertension treatment in a low-income, minority population†, Participations received a community based health promotion program in which the goal of the program is to provide information on hypertension and high cholesterol and educated on problem solving and skills to improve self-efficacy. Multiple strategies to promote the development and self-efficacy information were given on DVDs about hypertension and high cholesterol. Self-care booklets, group support (counseling and exercising) and telephone follow-up were also included. The results after a six months study showed an increase in patient motivation and health behavior. There was a decrease in HDL level and blood pressure. Patients found it much easier to deal with hypertension and cholesterol by using the self-care skills. Because of the community based program there was an increase in confidence in each patient that participated an identifying the secondary prevention behavioral interventions were successful in this community study. The tertiary level of heal promotion involves care of the current diseases and restoring to the highest function while minimizing the negative effects of the present disease as well to prevent complications. In the article â€Å"Rehabilitation for patients after stroke in a tertiary hospital: Is it early and intensive enough? †, addresses stroke survivors who receive early and intensive rehabilitation within the first 24 hours result in walking as early of 3. 5 days verses 7. 5 days. Stoke survivors are discharged home too early before gaining any independence in mobility lowers the rehabilitation success. Providing early motor recovery helps with the patients and family satisfactory and emotional support. Not to mention there were a lower risk of in-hospital deaths. There were also shorter hospital stays and greater short and long term functional gains. The tertiary level of promotion in the article is restoring the stroke survivor to its previous state before the stroke as well preventing any future complications. In conclusion, health promotion in nursing is prevention. Improving the strategies to improving health promotion should be a very important issue to the current health reform environment. So when we look at what is needed, let’s look at the framework of health promotion defining it as addressing the healthy behaviors in every community and nationally. The healthcare professionals are responsible to educate, advocate, prevent and promote. Under the umbrella of health promotion the primary, secondary and tertiary prevention will ensure healthy conditions if use in every nursing role and responsibility. This health promotion should run parallel with our interactions within the care and encounters of patients, family members and the community. Health promotion is like a cure, which depends on the strength of healthcare professional to accept this global responsibility.