Vero Moda Marketing mix Essay - 887 Words

VERO MODA Shreya Ghosh Fashion Communication Fashion Marketing and Retailing VERO MODA was one of the first brands to launch within the Bestseller family. Today VERO MODA is one of the largest brands in the company. The vision of the brand was to fulfill a need for good quality, on-trend clothing at affordable prices. VERO MODA is the brand of choice for the fashion-conscious, independent young woman who wants to dress well and pay less. Today, VERO MODA has more than 1,000 stores in Europe, 1,600 stores in China, and experience rapid growth in both India and Canada. VERO MODA is represented in almost 45 countries. Vero moda has two in-house labels that specialize in a certain type of apparel that is- Y.A.S- The core†¦show more content†¦The accessories are again quite feminine and complement their apparel range. Scarfs use a lot of trendy prints. The wallets and shoes use a lot of leather and sequins- Keeping the target audience in mind this is very apt as a young fashionable working women need both to go with their professional and social life. PRICE Vero moda has placed itself has a affordable fashion brand for young independent women. The price ranges from Rs 400 to Rs 6000. Since the brand is providing good quality and follows current fashion trends , their customers don’t mind paying that extra bit. Vero Moda has a very niche and sophisticated feel to it which is also reflected through it clothes. But it’s pricing strategy is such that it should target the young independent women who are willing to look good but at affordable prices. Women today are smart and aware and look for the best deals. Thus Vero moda is giving them high quality fashion at an affordable price and service. The strategy is that the price should come as a pleasant surprise to its customers. The competitor brands are Zara, Mango, Chemistry. Zara and Chemistry are similarly priced whereas Mango is priced at a higher level. PLACE The brand targets the fashion conscious independent women and the upper middle class and high class. By Place it means the distribution channel a company follows. Maximum distribution of its products is direct.Show MoreRelatedBrand and Bestseller3441 Words   |  14 Pages [edit]Brands The company has a number of big name and different brands under which it sells its clothing. The brands are listed below, and are sold both in the companys own stores and in independent retailers. [edit]Womens clothing Vero Moda - The companys basic brand of womens clothing. In 2007, the company hired the supermodel Gisele Bà ¼ndchen to promote the brand in 2007-08.[2] Pieces - Accessories. ONLY - Jeans / denim. Mamalicious - Maternity wear. VILA - For younger